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Journal Details- November , 2016 |
| Sl No |
Article Name |
Author Name |
Download |
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Subject Area |
| 1 |
AN EMPIRICAL RESEARCH INTO THE APPLICATION OF MARKETING COMMUNICATION CHANNELS BY RETAILERS IN FMCG SECTOR IN CHENNAI |
M. Kalaivani, Dr. N. Santhi |
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MARKETING |
| 2 |
AN ANALYSIS OF TALENT MANAGEMENT STRATEGIES AND ITS IMPACT ON THE PERFORMANCE OF EMPLOYEES WITH REFERENCE TO INFORMATION TECHNOLOGY INDUSTRY IN CHENNAI. |
Abraham Rajan, Dr. V.Nagajothi |
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BUSINESS ADMINISTRATION |
| 3 |
AN INSIGHT INTO WORK LIFE BALANCE. |
M.Nisa, Dr.P.Poongodi |
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MANAGEMENT |
| 4 |
NEW TECHNOLOGY A BOON OR BANE?. |
Sandeep R. Shelar |
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HOTEL MANAGEMENT |
| 5 |
CARE GIVERS AND DECISION MAKERS FOR THE SINGLE CHILD IN WORKING WOMEN’S FAMILY-AN ANALYSIS. |
Dr. M. Jayamala, Dr. J. Sheela |
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WOMEN’S STUDIES |
| 6 |
WORK LIFE BALANCING IN BANKING SECTOR: PERCEIVED GENDER DISCRIMINATION. |
Dr. ArtiPanditDhawan, Anu Maher |
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HUMAN RESOURCE MGT |
| 7 |
BUILDING TRUST IN A VIRTUAL TEAM: A CONCEPTUAL FRAMEWORK. |
Jianguanglung Dangmei |
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MANAGEMENT STUDIES |
| 8 |
CHILDHOOD UNDER BURDENED LITTLE HANDS: CHILD LABOUR PATTERNS AND ISSUES IN ANANTNAG DISTRICT OF JAMMU AND KASHMIR. |
Talib Hussain Shapoo |
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e-Certificate |
taliba305@gmail.com |
| 9 |
STRATEGIC MARKETING OF BIO FERTILISERS. |
Nikhil Krishnan G, Dr. Bino Thomas |
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MANAGEMENT |
| 10 |
COMPARATIVE STUDY OF DEPRESSION AMONG MALE AND FEMALE ADOLESCENTS. |
Dr. Seema Bajaj |
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HUMAN RESOURCE MGT |
| 11 |
OPERATING SMALL AND MEDIUM ENTERPRISES – VIEW FROM PROFIT AND PROBLEMS OF GARMENT INDUSTRY. |
Dr. P. Mohanraj, K. M. Sridhar |
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MANAGEMENT STUDIES |
| 12 |
A STUDY OF ACADEMIC CHALLENGES AND OPPORTUNITIES OF WOMEN TEACHERS OF SENIOR COLLEGES AND UNIVERSITY IN MAHARASHTRA STATE. |
Dr. Jaishree R. Suryawanshi, Mr. Ravindra A. Dhanwate |
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COMMERCE |
| 13 |
A STUDY ON IDENTIFICATION OF FACTORS AFFECTING PURCHASE OF INSURANCE PLANS AMONG CUSTOMERS. |
K.V.R.Satya Kumar, Dr.B.Radha |
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MANAGEMENT STUDIES |
| 14 |
PHONE ADDICTION: ITS EFFECT AND IMPACT ON COLLEGE STUDENTS- A CASE STUDY. |
Priya Dev Goswami, Nazimuddin Ahmed |
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MATHEMATICS |
| 15 |
RELATION BETWEEN ENTREPRENEURSHIP AND GENDER INDICATORS A COMPARATIVE STUDY IN ASIA PACIFIC REGION. |
Dr.RitikaSinha, DeepaKotasthane |
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MANAGEMENT STUDIES |
| 16 |
THE RELATIONSHIP BETWEEN HEALTH STATUS AND HEALTH CARE EXPENDITURE IN A DEVELOPING HILL ECONOMY: AN ECONOMETRIC APPROACH. |
Dr. Satyabrata Mishra |
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ENVIRONMENTAL ECONOMICS |
| 17 |
SATISFACTION LEVEL OF THE CONSUMER TOWARDS THE BROADBAND SERVICE PROVIDERS. |
R.Muthukumar, Dr.V.Vijayalakshmi |
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COMMERCE |
| 18 |
CONSUMERS’ ATTITUDE TOWARDS NEERA: AN INNOVATIVE HEALTH DRINK FROM COCONUT. |
Deepa Chandran, Dr. Philo Francis |
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COMMERCE |
| 19 |
A STUDY ON THE ASSOCIATION BETWEEN DEMOGRAPHIC VARIABLES AND MACRO-ECONOMIC FACTORS FOR STOCK MARKET INVESTMENT DECISIONS. |
Dr. K. Malarvizhi, Dr. M. Jaya |
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BUSINESS STUDIES |
| 20 |
TECHNOLOGY ACCEPTANCE MODEL IN ONLINE RETAILING ENVIRONMENT: AN ANALYSIS IN INDIAN CONTEXT. |
DVR.Subrahmanya Sastry.T, Dr.B. Madhusudhana Rao |
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MANAGEMENT STUDIES |
| 21 |
SERVICE QUALITY ASSESSMENT AMONG CHANNEL PARTNERS FOR IDEA CELLULAR LIMITED. |
Mrs. ABharathy |
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MANAGEMENT STUDIES |
| 22 |
IMPACT OF TRAINING AND DEVELOPMENT AMONG TEACHERS ON COMPUTER APPLICATIONS. |
Parthasarathy.K, Aswini.P.M , Monika.M , Sasiraja.S |
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ENTREPRENEURSHIP AND CAREER DEVELOPMENT |
| 23 |
IMPACT OF ADVERTISEMENT ON ADOLOSCENT CONSUMERS TOWARDS PERSONAL CARE PRODUCTS A STUDY IN COIMBATORE. |
M. Leyakath Ali, Dr. R. Sundar |
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COMMERCE |
| 24 |
A STUDY ON GROWTH OF EXTERNAL COMMERCIAL BORROWINGS IN INDIA. |
Mr.A.Arunperumal |
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COMMERCE |
| 25 |
WORKING CAPITAL MANAGEMENT OF LIQUOR MANUFACTURING COMPANIES IN INDIA . |
Dr. A. Muthusamy, G. Kalpana |
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INTERNATIONAL BUSINESS |
| 26 |
CUSTOMERS PERCEPTION TOWARDS TECHNOLOGY BANKING SERVICES. |
K.Gunasekaran, Dr. N.Kumarasamy |
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MANAGEMENT STUDIES |
| 27 |
EVALUATION OF SERVICE QUALITY ININDIAN COMMERCIAL BANKS. |
Neelam Kumari |
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ECONOMICS |
| 28 |
SMALL BUSINESSES AND SOCIAL MEDIA MARKETING. |
Mr.Varun M A R, Dr.Lekshmi.R.S |
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MANAGEMENT STUDIES |
| 29 |
QUALITY OF WORK LIFE: AN ANALYSIS. |
Mulakala Srinivas, Gone Rajesh |
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HUMAN RESOURCE MGT |
| 30 |
IMPORTANCE OF HUMAN FACTORS IN THE ORGANISATIONS A CRITICAL REVIEW. |
B.Anupama, Dr.Y.v.v.s.s.s.Varaprasad |
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HUMAN RESOURCE MGT |
| 31 |
A STUDY OF RURAL DAIRY RETAILERS IN GUJARAT STATE . |
A. K. Makwana, M. D. Gurjar |
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DAIRY SCIENCE |
| 32 |
STUDY ON THE TRIPLE BOTTOM LINE CONTRIBUTION OF ITC LTD. |
Josheena Jose , Ajina V.S |
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MANAGEMENT STUDIES |
| 33 |
TREND ANALYSIS: PRICE OF CARDAMOM IN INDIA. |
Dr.V.Balamurugan, Mr.Ramprabu |
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MANAGEMENT STUDIES |
| 34 |
THE UNDERLYING PSYCHOLOGY IN SPORTS. |
Dr.Rakesh Pathak |
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PHYSICAL EDUCATION |
| 35 |
A STUDY OF JOB SATISFACTION AMONG EMPLOYEES OF INDIAN RAILWAYS (WITH SPECIAL REFERENCE TO NORTHERN CENTRAL RAILWAY). |
Dr.GunjanTiwari |
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MANAGEMENT STUDIES |
| 36 |
SERVICE QUALITY GAP IN THE RETAIL BANKING OF THE SELECT NEW GENERATION PRIVATE BANKS IN PUDUCHERRY. |
Dr. C. Natarajan, C.Sivaranjini |
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COMMERCE |
| 37 |
CUSTOMER RETENTION STRATEGIES OF THE NEW GENERATION PRIVATE BANKS IN PUDUCHERRY: AN EMPIRICAL STUDY. |
Dr. N. Jamunarani, S.Sharmila |
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COMMERCE |
| 38 |
A STUDY OF COMMERCIAL MILK PRODUCERS IN GUJARAT STATE . |
A. K. Makwana, M. D. Gurjar |
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DAIRY SCIENCE |
| 39 |
SOFTWARE RELIABILITY MODELS IN IMPROVEMENT OF PERFORMANCE MANAGEMENT. |
Dr. B.Ramadevi, Dr.T.Narayana Murty |
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MANAGEMENT STUDIES |
| 40 |
DEVELOPING COUNTRIES AFTER THE URUGUAY ROUND. |
Dr.P.Devaraju |
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COMPUTER SCIENCE |
| 41 |
SERVICE QUALITY TOWARDS CSR PRACTICES IN MEDICAL SERVICES – A CASE STUDY OF SCCL. |
Dr. Gujjula Srinivas Reddy |
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MANAGEMENT STUDIES |
| 42 |
IMPACT OF TALENT MANAGEMENT ON ORGANISATIONAL EFFECTIVENESS A STUDY WITH RESPECT TO MANUFACTURING COMPANIES IN CHENNAI. |
Rajshree Rajesh,Dr. C. Shalini |
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MANAGEMENT STUDIES |
| 43 |
SARFAESI ACT, 2002 - AN EFFECTIVE TOOL FOR NPA RECOVERY. |
Ajith P R |
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COMMERCE |
| 44 |
THE PHENOMENON OF UNEMPLOYMENT AND ITS IMPACT ON GRADUATES OF THE UNIVERSITY OF ADEN, YEMEN. |
Eatraf Mohammed Ali Al-Sumati, Dr.S.T. Sangle |
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ECONOMICS |
| 45 |
A STUDY ON BRAND PREFERENCE TOWARDS WRIST WATCHES IN COIMBATORE CITY |
Dr.S.Uma, Mr.R.Kamalraj |
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COMMERCE |