Journal Details- November , 2016

Sl No Article Name Author Name Download e-Certificate Subject Area
1 AN EMPIRICAL RESEARCH INTO THE APPLICATION OF MARKETING COMMUNICATION CHANNELS BY RETAILERS IN FMCG SECTOR IN CHENNAI M. Kalaivani, Dr. N. Santhi Downlaod e-Certificate MARKETING
2 AN ANALYSIS OF TALENT MANAGEMENT STRATEGIES AND ITS IMPACT ON THE PERFORMANCE OF EMPLOYEES WITH REFERENCE TO INFORMATION TECHNOLOGY INDUSTRY IN CHENNAI. Abraham Rajan, Dr. V.Nagajothi Downlaod e-Certificate BUSINESS ADMINISTRATION
3 AN INSIGHT INTO WORK LIFE BALANCE. M.Nisa, Dr.P.Poongodi Downlaod e-Certificate MANAGEMENT
4 NEW TECHNOLOGY A BOON OR BANE?. Sandeep R. Shelar Downlaod e-Certificate HOTEL MANAGEMENT
5 CARE GIVERS AND DECISION MAKERS FOR THE SINGLE CHILD IN WORKING WOMEN’S FAMILY-AN ANALYSIS. Dr. M. Jayamala, Dr. J. Sheela Downlaod e-Certificate WOMEN’S STUDIES
6 WORK LIFE BALANCING IN BANKING SECTOR: PERCEIVED GENDER DISCRIMINATION. Dr. ArtiPanditDhawan, Anu Maher Downlaod e-Certificate HUMAN RESOURCE MGT
7 BUILDING TRUST IN A VIRTUAL TEAM: A CONCEPTUAL FRAMEWORK. Jianguanglung Dangmei Downlaod e-Certificate MANAGEMENT STUDIES
8 CHILDHOOD UNDER BURDENED LITTLE HANDS: CHILD LABOUR PATTERNS AND ISSUES IN ANANTNAG DISTRICT OF JAMMU AND KASHMIR. Talib Hussain Shapoo Downlaod e-Certificate taliba305@gmail.com
9 STRATEGIC MARKETING OF BIO FERTILISERS. Nikhil Krishnan G, Dr. Bino Thomas Downlaod e-Certificate MANAGEMENT
10 COMPARATIVE STUDY OF DEPRESSION AMONG MALE AND FEMALE ADOLESCENTS. Dr. Seema Bajaj Downlaod e-Certificate HUMAN RESOURCE MGT
11 OPERATING SMALL AND MEDIUM ENTERPRISES – VIEW FROM PROFIT AND PROBLEMS OF GARMENT INDUSTRY. Dr. P. Mohanraj, K. M. Sridhar Downlaod e-Certificate MANAGEMENT STUDIES
12 A STUDY OF ACADEMIC CHALLENGES AND OPPORTUNITIES OF WOMEN TEACHERS OF SENIOR COLLEGES AND UNIVERSITY IN MAHARASHTRA STATE. Dr. Jaishree R. Suryawanshi, Mr. Ravindra A. Dhanwate Downlaod e-Certificate COMMERCE
13 A STUDY ON IDENTIFICATION OF FACTORS AFFECTING PURCHASE OF INSURANCE PLANS AMONG CUSTOMERS. K.V.R.Satya Kumar, Dr.B.Radha Downlaod e-Certificate MANAGEMENT STUDIES
14 PHONE ADDICTION: ITS EFFECT AND IMPACT ON COLLEGE STUDENTS- A CASE STUDY. Priya Dev Goswami, Nazimuddin Ahmed Downlaod e-Certificate MATHEMATICS
15 RELATION BETWEEN ENTREPRENEURSHIP AND GENDER INDICATORS A COMPARATIVE STUDY IN ASIA PACIFIC REGION. Dr.RitikaSinha, DeepaKotasthane Downlaod e-Certificate MANAGEMENT STUDIES
16 THE RELATIONSHIP BETWEEN HEALTH STATUS AND HEALTH CARE EXPENDITURE IN A DEVELOPING HILL ECONOMY: AN ECONOMETRIC APPROACH. Dr. Satyabrata Mishra Downlaod e-Certificate ENVIRONMENTAL ECONOMICS
17 SATISFACTION LEVEL OF THE CONSUMER TOWARDS THE BROADBAND SERVICE PROVIDERS. R.Muthukumar, Dr.V.Vijayalakshmi Downlaod e-Certificate COMMERCE
18 CONSUMERS’ ATTITUDE TOWARDS NEERA: AN INNOVATIVE HEALTH DRINK FROM COCONUT. Deepa Chandran, Dr. Philo Francis Downlaod e-Certificate COMMERCE
19 A STUDY ON THE ASSOCIATION BETWEEN DEMOGRAPHIC VARIABLES AND MACRO-ECONOMIC FACTORS FOR STOCK MARKET INVESTMENT DECISIONS. Dr. K. Malarvizhi, Dr. M. Jaya Downlaod e-Certificate BUSINESS STUDIES
20 TECHNOLOGY ACCEPTANCE MODEL IN ONLINE RETAILING ENVIRONMENT: AN ANALYSIS IN INDIAN CONTEXT. DVR.Subrahmanya Sastry.T, Dr.B. Madhusudhana Rao Downlaod e-Certificate MANAGEMENT STUDIES
21 SERVICE QUALITY ASSESSMENT AMONG CHANNEL PARTNERS FOR IDEA CELLULAR LIMITED. Mrs. ABharathy Downlaod e-Certificate MANAGEMENT STUDIES
22 IMPACT OF TRAINING AND DEVELOPMENT AMONG TEACHERS ON COMPUTER APPLICATIONS. Parthasarathy.K, Aswini.P.M , Monika.M , Sasiraja.S Downlaod e-Certificate ENTREPRENEURSHIP AND CAREER DEVELOPMENT
23 IMPACT OF ADVERTISEMENT ON ADOLOSCENT CONSUMERS TOWARDS PERSONAL CARE PRODUCTS A STUDY IN COIMBATORE. M. Leyakath Ali, Dr. R. Sundar Downlaod e-Certificate COMMERCE
24 A STUDY ON GROWTH OF EXTERNAL COMMERCIAL BORROWINGS IN INDIA. Mr.A.Arunperumal Downlaod e-Certificate COMMERCE
25 WORKING CAPITAL MANAGEMENT OF LIQUOR MANUFACTURING COMPANIES IN INDIA . Dr. A. Muthusamy, G. Kalpana Downlaod e-Certificate INTERNATIONAL BUSINESS
26 CUSTOMERS PERCEPTION TOWARDS TECHNOLOGY BANKING SERVICES. K.Gunasekaran, Dr. N.Kumarasamy Downlaod e-Certificate MANAGEMENT STUDIES
27 EVALUATION OF SERVICE QUALITY ININDIAN COMMERCIAL BANKS. Neelam Kumari Downlaod e-Certificate ECONOMICS
28 SMALL BUSINESSES AND SOCIAL MEDIA MARKETING. Mr.Varun M A R, Dr.Lekshmi.R.S Downlaod e-Certificate MANAGEMENT STUDIES
29 QUALITY OF WORK LIFE: AN ANALYSIS. Mulakala Srinivas, Gone Rajesh Downlaod e-Certificate HUMAN RESOURCE MGT
30 IMPORTANCE OF HUMAN FACTORS IN THE ORGANISATIONS A CRITICAL REVIEW. B.Anupama, Dr.Y.v.v.s.s.s.Varaprasad Downlaod e-Certificate HUMAN RESOURCE MGT
31 A STUDY OF RURAL DAIRY RETAILERS IN GUJARAT STATE . A. K. Makwana, M. D. Gurjar Downlaod e-Certificate DAIRY SCIENCE
32 STUDY ON THE TRIPLE BOTTOM LINE CONTRIBUTION OF ITC LTD. Josheena Jose , Ajina V.S Downlaod e-Certificate MANAGEMENT STUDIES
33 TREND ANALYSIS: PRICE OF CARDAMOM IN INDIA. Dr.V.Balamurugan, Mr.Ramprabu Downlaod e-Certificate MANAGEMENT STUDIES
34 THE UNDERLYING PSYCHOLOGY IN SPORTS. Dr.Rakesh Pathak Downlaod e-Certificate PHYSICAL EDUCATION
35 A STUDY OF JOB SATISFACTION AMONG EMPLOYEES OF INDIAN RAILWAYS (WITH SPECIAL REFERENCE TO NORTHERN CENTRAL RAILWAY). Dr.GunjanTiwari Downlaod e-Certificate MANAGEMENT STUDIES
36 SERVICE QUALITY GAP IN THE RETAIL BANKING OF THE SELECT NEW GENERATION PRIVATE BANKS IN PUDUCHERRY. Dr. C. Natarajan, C.Sivaranjini Downlaod e-Certificate COMMERCE
37 CUSTOMER RETENTION STRATEGIES OF THE NEW GENERATION PRIVATE BANKS IN PUDUCHERRY: AN EMPIRICAL STUDY. Dr. N. Jamunarani, S.Sharmila Downlaod e-Certificate COMMERCE
38 A STUDY OF COMMERCIAL MILK PRODUCERS IN GUJARAT STATE . A. K. Makwana, M. D. Gurjar Downlaod e-Certificate DAIRY SCIENCE
39 SOFTWARE RELIABILITY MODELS IN IMPROVEMENT OF PERFORMANCE MANAGEMENT. Dr. B.Ramadevi, Dr.T.Narayana Murty Downlaod e-Certificate MANAGEMENT STUDIES
40 DEVELOPING COUNTRIES AFTER THE URUGUAY ROUND. Dr.P.Devaraju Downlaod e-Certificate COMPUTER SCIENCE
41 SERVICE QUALITY TOWARDS CSR PRACTICES IN MEDICAL SERVICES – A CASE STUDY OF SCCL. Dr. Gujjula Srinivas Reddy Downlaod e-Certificate MANAGEMENT STUDIES
42 IMPACT OF TALENT MANAGEMENT ON ORGANISATIONAL EFFECTIVENESS A STUDY WITH RESPECT TO MANUFACTURING COMPANIES IN CHENNAI. Rajshree Rajesh,Dr. C. Shalini Downlaod e-Certificate MANAGEMENT STUDIES
43 SARFAESI ACT, 2002 - AN EFFECTIVE TOOL FOR NPA RECOVERY. Ajith P R Downlaod e-Certificate COMMERCE
44 THE PHENOMENON OF UNEMPLOYMENT AND ITS IMPACT ON GRADUATES OF THE UNIVERSITY OF ADEN, YEMEN. Eatraf Mohammed Ali Al-Sumati, Dr.S.T. Sangle Downlaod e-Certificate ECONOMICS
45 A STUDY ON BRAND PREFERENCE TOWARDS WRIST WATCHES IN COIMBATORE CITY Dr.S.Uma, Mr.R.Kamalraj Downlaod e-Certificate COMMERCE
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