Journal Details- September , 2015

Sl No Article Name Author Name Download e-Certificate Subject Area
1 DECOY EFFECTS IN DUMMY AND REAL PRODUCTS USING GENDER AND TECHNICAL EXPERTISE AS MODERATING VARIABLES. Rusha Das Downlaod e-Certificate
2 PERCEPTION AND ACCEPTABILITY OF ELECTRONIC BANKING: A STUDY OF THE CUSTOMERS OF SELECTED BANKS IN KANCHEEPURAM DISTRICT. V. Kanchana Naidu, Dr. C. Paramasivan Downlaod e-Certificate
3 CONSUMER BUYING BEHAVIOR IN RETAIL MARKETING – A COMPARATIVE STUDY. Veldandi Ramchander Rao, Prof. T.Srinivasa Rao Downlaod e-Certificate
4 EMERGENCE AND GROWTH OF ONLINE LIFE INSURANCE IN INDIA. C Kalpana Naidu, Dr. C Paramasivan Downlaod e-Certificate
5 COMPARITIVE STUDY ON ACHIVEMENT MOTIVATION AND UNFORCED ERROR AMONG STATE LEVEL WOMEN BALLBADMINTON PLAYERS. Bipin Das U R, Ramees.K Downlaod e-Certificate
6 A STUDY ON CONSUMER BEHAVIOUR IN FOUR WHEELER INDUSTRY - WITH SPECIAL REFERENCE TO TIRUPUR DISTRICT. S.Kalaiselvi Downlaod e-Certificate
7 A STUDY ON PERFORMANCE OF PRIVATE SECTOR OF LIFE INSURANCE IN INDIA. P.Mangayarkarasi Downlaod e-Certificate
8 RIGHT TO INFORMATION ACT IN INSURANCE – WITH SPECIAL REFERENCE TO LIFE INSURANCE CORPORATION OF INDIA. Mr. Santosh Nayak, Mr. Sandeep S Shneoy, Mr. Guru Prasad Rao Downlaod e-Certificate
9 EMPLOYEE ENGAGEMENT STRATEGIES FOR EFFECTIVE HUMAN CAPITAL UTILISATION: AN EMPIRICAL STUDY. Ch.Vijayalakshmi , Dr. V. Tulasi Das Downlaod e-Certificate
10 CUSTOMER’S PERCEPTION ON SERVICE QUALITY IN PUBLIC SECTOR BANKS IN TIRUPUR DISTRICT, TAMIL NADU. Mr. K. Annamalai, Dr. R. Ganapathi Downlaod e-Certificate
11 ASPIRATIONS OF YOUNGER GENERATION ABOUT INVESTMENTS IN EARLY STAGE. P.Maheswari Downlaod e-Certificate
12 A STUDY OF E-CRM FEATURES OF HOTEL WEBSITES IN MUMBAI. Dr. Shobha. Menon Downlaod e-Certificate
13 CRM AND INFORMATION TECHNOLOGY:A STUDY ON CUSTOMER SATISFACTION OF SELECT HOUSING FINANCE PROVIDERS IN KERALA. Krishnakumary. M.R, Dr. Santhosh. P . Thampi Downlaod e-Certificate
14 FILM MARKETING IN INDIA: AN OVER VIEW. Dr. B.P.Mahesh Chandra Guru, Dr.M.S.Sapna, M.Prabhudev, Mr.M.Dileep Kumar Downlaod e-Certificate
15 GIRL CHILD EDUCATION IS A STRATEGY FOR SOCIO-ECONOMIC DEVELOPMENT OF TELANGANA STATE – A STUDY. Dr.B.Sridevi, Dr.V.Maheshwar Downlaod e-Certificate
16 EFFECTS OF DEMOGRAPHIC FACTORS ON QWL (A COMPARATIVE STUDY BETWEEN PUBLIC AND PRIVATE SECTOR BANKS IN BANGALORE). M.Thamizhselvi Downlaod e-Certificate
17 IMPACT OF STOCK PRICES ON CAPITAL STRUCTURES REFERENCE TO INDIAN STOCK MARKET. Mrs T.Prasanna Devi Downlaod e-Certificate
18 CHOICE BETWEEN EDUCATION AND WORK AMONGST CHILDREN OF BIDI WORKERS - A CASE STUDY OF BOKARO DISTRICT IN JHARKHAND. Maniklal Adhikary , Chandrasekhar Hajra Downlaod e-Certificate
19 OCCUPATIONAL STRESS AND ORGANIZATIONAL COMMITMENT AMONG POLICE CONSTABLES: A GENDER PERSPECTIVE. Swati Saxena, Dr. Nehashree Srivastava Downlaod e-Certificate
20 CUSTOMER PERCEPTION ON BANCASSURANCE IN INDIA (A STUDY ON SBI LIFE INSURANCE COMPANY LIMITED) T. Hymavathi Kumari , Dr. D. Rajasekar Downlaod e-Certificate
21 LEGAL FRAMEWORK ON EMPOWERING WOMEN IN INDIA . Ch. Anand Kumar, Prof. S.V.RajuDr. T. N. Murty Downlaod e-Certificate
22 AN EMPIRICAL STUDY OF ATTITUDE AND BEHAVIOUR OF CUSTOMERS AND BANK EMPLOYEES TOWARDS ATM BANKING SERVICES IN URBAN REGION OF EASTERN UTTAR PRADESH. Dr. Bimal Jaiswal, Ms. Shiva Manoj Downlaod e-Certificate
23 FARMER’S SUICIDE CONSEQUENCES AND AWARENESS. Dr. C. N. Pagare Downlaod e-Certificate
24 THE ESSENCE OF COST ESTIMATION: SUCCESS MANTRA. Prof.P.Maheswari Downlaod e-Certificate
25 EARLY WARNINGS FOR NOKIA. Ms. Deviyani Rohatgi Downlaod e-Certificate
26 A COMPARATIVE STUDY ON MAJOR PLAYERS IN INDIAN STEEL INDUSTRY AND METAL INDEX WITH REFERENCE TO NATIONAL STOCK EXCHANGE. Vipinkumar. M Downlaod e-Certificate
27 MAKING INDIA A TOURISM HUB THROUGH CONSUMER CENTRIC MARKETING (CCM) – CHALLENGES AND OPPORTUNITIES. Dr. Raghavendra , Mr. Santosh Nayak, Mr. Parthesh Shanbhag, Mr. Sandeep Shenoy,Mr. Guru Prasad Rao Downlaod e-Certificate
28 EFFECT OF SOCIO-ECONOMIC STATUS ON MENTAL HEALTH AMONG HOUSEWIVES – A COMPARATIVE STUDY. Tulika Chatterjee, Dr. Nehashree Srivastava Downlaod e-Certificate
29 A STUDY ON ROLE OF HR PRACTICES IN BUILDING ORGANIZATIONAL COMMITMENT TOWARDS SOFTWARE ENABLE SERVICES. Mrs.V.Gayathri Miss.R. Vidhya Lakshmi Downlaod e-Certificate
30 A STUDY ON THE IMPACT OF MGNREGS ON EMPOWERMENT OF WOMEN AND THE PROBLEMS FACED BY THEM IN THE FIELD (WITH SPECIAL REFERENCE SANKARI (TALUK). Dr.J.Josephinedaisy Downlaod e-Certificate
31 IMPACT OF PERSONALITY DOMAINS ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR WITH REFERENCE TO FACULTIES OF ENGINEERING COLLEGES IN COIMBATORE. Dr.P.Revathi Downlaod e-Certificate
32 AN EMPIRICAL STUDY ON FINANCIAL PERFORMANCE OF URBAN LOCAL BODY IN WEST BENGAL, WITH A SPECIAL REFERENCE TO SILIGURI MUNICIPAL CORPORATION. Tarit Kanti Sen Downlaod e-Certificate
33 STATUS OF RURAL HEALTH INFRASTUCTURE OF ASSAM. Dr. Pranjal Protim Buragohain Downlaod e-Certificate
34 ENTREPRENEURIAL PERFORMANCE AND IT’S LINKAGE WITH ITS ANTECEDENTS IN ERODE DISTRICT, TAMILNADU. Dr.V.Ramanujam, Mr.Mohanraj Downlaod e-Certificate
35 EFFECT OF AGILITY LADDER TRAINING AND AGILITY TRAINING ON SELECTED PHYSICAL FITNESS VARIABLES AMONG MALE KHO-KHO PLAYERS. Dr.R.Arjunan Downlaod e-Certificate
36 ATMOSPHERICS AND STORE ATTRACTIVENESS: REVISITING RETAIL BASICS. Dr. Ubba Savita , Mukesh Malik Downlaod e-Certificate
37 PROACTIVE ERGONOMICS CONTRIBUTING TO THE JOB SATISFACTION – EMPIRICAL STUDY ON OFFICE ERGONOMICS SEDENTARY JOBS – WITH REFERENCE TO BANKING SECTOR. Elizabeth Chacko, Dr. Ipshita Bansal Downlaod e-Certificate
38 UNDERPINNING OF INVESTMENT IN GOLD ETFS. Dr. V.Balaji , Dr. G.Radhika Downlaod e-Certificate
39 A STUDY ON AWARENESS OF HUMANRIGHTS EDUCATION AMONG PROSPECTIVE TEACHERS. Dr. K.Venkateswarlu Downlaod e-Certificate
40 ECO-FRIENDLY HOUSING MATERIALS: A STUDY WITH REFERENCE TO KERALA. Dr. Manoj P K, Vidya Viswanath Downlaod e-Certificate
41 MARKETING PERFORMANCE OF TAMILNADU MILK COOPERATIVE SECTOR. Mrs. Nesalin Alice Sujatha, Dr. V. Darling Selvi Downlaod e-Certificate
42 TRADE UNIONS IN INDIA: THE UNIONS OF INTEGRITY AND WORKERS WELL – BEING. Aditi Gaur Downlaod e-Certificate
43 A STUDY ON ASPIRATION OF FEMALE ARTS AND SCIENCE COLLEGE STUDENTS TOWARDS ENTREPRENEURIAL EXCELLENCE IN SIVAKASI TOWN. Mr. S. Ajith Kumar, Ms. A. Pandilakshmi Downlaod e-Certificate
44 QUEST FOR ENERGY SECURITY: NEW TRENDS IN INDIA-CHINA RELATIONS. Dr. Anju Lis Kurian, Dr. C. Vinodan Downlaod e-Certificate
45 ASSESSMENT OF MORAL VALUES AMONG CHILDREN OF JOINT AND NUCLEAR FAMILIES: A COMPARATIVE STUDY. Prachi Bisht, Seema Sharma, Lata Pande Downlaod e-Certificate
46 MUTUAL FUNDS-SCALING NEW HEIGHT OF INDIAN ECONOMY. Prof.P.Maheswari Downlaod e-Certificate
47 STUDY ON INVESTMENT BEHAVIOR OF AN INDIVIDUAL’S - AN OVERVIEW. K. Mahender Reddy Downlaod e-Certificate
48 STATUS OF MICROFINANCE AND SELF HELP GROUPS (SHGs) IN TRIPURA. Dr. Rajib Mallik Downlaod e-Certificate
49 SKILL GAP ANALYSIS ON EMPLOYEES OF AUTOMOBILE RETAIL & AFTERMARKET INDUSTRY; CONCEPTUAL STUDY ON VARIOUS RE-SKILLING DEVELOPMENTS IN INDIA. Babu Balakrishnan Downlaod e-Certificate
50 A STUDY ON FACTORS INFLUENCING CONSUMERS’ WEB BASED SHOPPING IN COIMBATORE. Dr. R. Prabusankar Downlaod e-Certificate
51 OFF-BALANCE SHEET EXPOSURES (A Study With Reference to Selected Public Sector Banks in India) Dr.B.Sudha Downlaod e-Certificate
52 A REVIEW ON THE IMPACT OF CROSS CULTURAL TRAINING ON ADJUSTMENT AND PERFORMANCE OF EXPATRIATES. Kishore Babu Addagabottu Dr. Nagaraju Battu Downlaod e-Certificate
53 A STUDY OF ROAD TRANSPORT SERVICES IN INDIA. Dr.K.Maddileti, Dr.G.Ganeshkumar Rai Downlaod e-Certificate
54 SKILL UP GRADATION AND EMPLOYMENT OPPORTUNITY- A POSSIBLE ROLE OF UNIVERSITIES IN DEVELOPING SKILLS AMONG THE GRADUATES. Dr.A.Vimala Downlaod e-Certificate
55 A STUDY OF ELASTICITY OF DEVELOPMENTAL AND NON-DEVELOPMENTAL EXPENDITURE OF GOVERNMENT OF MAHARASHTRA. Dr. Ajay K. Dixit Downlaod e-Certificate
56 A STUDY ON BUYERS’ BEHAVIOR TOWARDS BOURNVITA WITH SPECIAL REFERENCE TO NALGONDA DISTRICT OF TELANGANA STATE. Mamidi Sathya Nrayana Downlaod e-Certificate
57 CROSS SECTIONAL ANALYSIS OF GLUTEUS MEDIUS MUSCLES OF SCHOOL BOYS AGED 10 TO 17 FOR SHORTNESS/WEAKNESS. Dr.R.Arjunan Downlaod e-Certificate
58 PERFORMANCE EVALUATION OF INDEX MUTUAL FUND SCHEME IN INDIA. Mr. Himanshu Goti , Dr. Keyur M Nayak Downlaod e-Certificate
59 A CAUSAL RESEARCH ON ALCOHOLISM AND ITS SOCIETAL COSTS. Prof Dr.C.Karthikeyan, Mr Babu Balakrishnan Downlaod e-Certificate
60 A STUDY ON MEASURING CONSUMER CONFUSION USING STRUCTURAL EQUATION MODELING. Dr Keyurkumar M Nayak Downlaod e-Certificate
61 ORGANIZATIONAL VALUES, FACULTY ENGAGEMENT AND ORGANIZATIONAL EFFECTIVENESS IN ARTS AND SCIENCE COLLEGES OF CHENNAI CITY. Ms. K. Kanchana Downlaod e-Certificate